December 24, 2013
Hot Stuff: 98 Degrees Singer Brings Strip Show to Barley House
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Stepping into teen idol territory as an artist, you're already setting yourself up for a fair amount of potential ridicule from the critics. But let's just suppose that you fall into the "boy band" category — now you're pretty much critically marked for death, which was exactly the scenario that 98 Degrees found themselves in when they made their debut in the late '90s. Singer Jeff Timmons (a native of Canton who also put the group together) recalls the group finally got a second chance with critics earlier this year when it reunited and hit the road with New Kids on the Block and Boyz II Men.
Riding the positive waves generated by the band's recent activity, which includes a new album, 2.0, that was released prior to the tour, Timmons is back out on the road as the ringleader of Men of the Strip — a sexy touring preview of a forthcoming Vegas production which he promises takes the well-worn format of the traditional male revue shows and gives it a much-needed reboot. He'll sing 98 Degrees songs and original songs while a group of male dancers strut their stuff.
When you're playing shows with 98 Degrees, you're in a situation where the women are already a little bit riled up. It seems like a show like this one would really pour gasoline on the fire.
And that's sort of what I see in the whole thing. We have a similar audience and a similar fanbase. I was asked years ago to host a similar type of thing, I mean, we like to think that it's a little bit different and that [with this show] we've kind of revamped the idea of what a male revue is. [We've done that] by adding younger, cooler, more sophisticated production [elements] and better guys. But yeah, ultimately when I hosted that in Las Vegas, it was a big success. We were sold out the majority of the time I was there. It's not like everybody thinks [with this show] — it's a real production and the guys have talent. They dance, they sing and it's not over-the-top raunchy like people expect.
Creatively, what do you enjoy about putting together a show like this?
Well, it's different. You know, traditionally 98 Degrees is known as the boys next door, but at the end of the day, once the label saw [us with] our shirts off — we were all athletes — and we did one photo shoot with our shirts off and then that was our marketing tool the whole entire time according to our publicists and our labels. So this is a little bit different. I like being creative with it. I mean, we've created everything new, from the clothes these guys wear to the choreography being a little bit more sophisticated and current to implementing great lighting and sound and then coupling that with songs that people have known for many, many years, you know, the 98 Degrees songs and all of that stuff. So I feel that it's just a formula for a good time. We're not trying to go out there and drive people over the top, we're not trying to do anything raunchy and we're not trying to be too irreverent — we're just trying to give them enough sexuality to the show that gets them super excited. So then after they see the show they can talk about what fun they had on their girls' night out. You know, things that females are entitled to that are just a little more taboo, no matter what time it is in our era. Girls don't usually have these opportunities, so we want to give them those opportunities to go out and enjoy a night with their friends and have a good time.
I'm sure you get pitched quite a few interesting projects. What's the most bizarre thing that's ever come your way?
Well, I mean, everything. I've been offered to do porn and to actually really, really be a stripper. [There's been] all kinds of really bizarre [things]. I've been in the business for a very long time fortunately, and I'm still alive and kicking after 17 years of being in it. But I've seen everything from that kind of stuff to being on a soap opera to doing my own radio show. I've had a lot of opportunities but some of them have been quite bizarre. Frankly, we've built the brand up throughout the years and even though some are intriguing, you can't go that far left or you won't have any more opportunities presented to you in this business. So I have been offered those, but I thought, "Gee, if I have a porn career, that will really ruin the porn business, I think." [Laughs] So I decided against that one for more than one reason.
The band played its first shows in more than a decade this past summer and also released new music. Will there be further activity from the group?
Yeah, you know we put out an album and it was met with moderate success. We went with an independent label, but ultimately we did it so fast. People want to do things to capitalize on hype. But it was just moderately successful. So I think that the group may go back and revisit it and play with it a little bit more and spend a little bit more time. I'm not disappointed in the run we had. But again, I'm an artist and always striving for the next big thing and wanting to be better than the things I did the last time. So maybe there's something else out there if we work really hard and the chips fall the right way.
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Jeff Timmons on The Morning Show
JEFF TIMMONS – The founding member of the internationally acclaimed singing group 98 Degrees joins The Morning Show to talk about his North American tour with “Men of the Strip.” The show is touted as an explosive and multi-faceted live male revue entertainment extravaganza.
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98 Degrees' Jeff Timmons Inks Deal for Reality Show About Male 'Strip' Show
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And in case you thought 98 Degrees was done. Nope: "We're considering going out on tour next summer, maybe with a different sort of package or lineup"
After this summer's Package Tour with New Kids on the Block and Boyz II Men, 98 Degrees' Jeff Timmons has switched his focus to a, er, different kind of package.
The singer's new endeavor is Men of the Strip, a partnership with choreographer Glenn Douglas Packard that came to Timmons after he hosted a show for Chippendales in Las Vegas. He's taken a troupe of male dancers on the road, combining his music with their movements for what he calls "a grown-up boy band" that's appealing to a lot of the original 98 Degrees crowd.
"It basically has the same fan base, the same fans that came and saw us and New Kids and Boyz II Men this summer." But lest the feint of heart worry, Timmons promises that "it's pretty vanilla, really. It's edgy, but mostly the same thing 98 Degrees does -- sing, dance, take their shirts off. They're all hams, very charismatic. The fans really love it."
And that's especially true when Timmons' own shirt comes off.
"Yeah, I do the obligatory 'take your shirt off,' but it's nothing like these other guys," says Timmons, who's performing a new single, "Satellite," as part of the shows. "In 98 Degrees, we're in shape, but these guys are all like 6-2 and ripped to the kills. I try to avoid taking my shirt off when I can get away with it, just to avoid the comparison."
Timmons' Men of the Strip has a pair of shows slated for mid-December, but his plans for the concept include a TV reality show and a full-time revue in Las Vegas, where Timmons resides with his family.
"We've finished a deal with a network, though I can't say which one yet," he says. "We think we're going to start airing in the spring, and that's when we'll launch the show full-time just in Las Vegas. Right now we're touring and filming the process. These guys have never done anything like this before. It's the first time they've gotten on the road in a tour bus, so they're getting acclimated to the craziness of the entertainment business before we put this into residency in the spring."
Timmons says things aren't quite as certain for 98 Degrees at the moment. Though the quartet reunited for the Package Tour and released its first studio album, "2.0," in more than a decade earlier this year, a next step has yet to be determined.
"We had such a blast being out on the Package Tour; we never officially ended the right way, so it was a good way to wrap our career together," Timmons says. But it may not be as final as that.
"We had so much fun this summer that we're considering going out on tour next summer, maybe with a different sort of package or lineup. But we'll see. Nothing's for sure yet."
Labels:
#MOTS,
Jeff Timmons,
Las Vegas,
Men of the Strip,
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